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Examining the market full of messengers and social media platforms, Telegram stands out as a strong advocate for decentralized technologies. Although it wasn’t originally designed with Web3 in mind, the platform’s administration has adapted over time, offering users numerous opportunities to experience the power of Web3 within this popular app.

Meet the Telegram Open Network (TON) — a multi-blockchain platform powered by its own native coin, Toncoin. Users can now effortlessly register wallets, trade cryptocurrencies within the network, and launch their own tokens. They can interact with the system like in any other blockchain network, but via messenger.

Today, finding anyone in the Web3 space unfamiliar with TON is hard. But what made this initiative successful, and what key factors influenced its impressive results?

How Telegram for Web3 has been tailored

It all started in 2017 when the Telegram Messenger team began exploring blockchain solutions. Faced with the sheer power of their 9-figure user base, the Telegram team realized no existing Layer 1 blockchain could handle the might of their community. So, they had no choice but to build their own layer-1 chain, which they dubbed the Telegram Open Network.
Initially, "Toncoin" used to be a  "GRAM token", native Telegram token, but plans were ruined. The party was spoiled by US Government. I want to cite the words of the judge and laugh together:‍

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That was a verdict. As a result, Telegram had to return the remaining funds to purchasers under our contractual agreements. But they didn’t give up. Community of developers and validators continued work on project. 

After all, Telegram team made up another solution: legally, TON platform is registered as a separate project, and Toncoin exists as a native TON currency (not belonging to Telegram). Still, Telegram and TON are well-integrated and create the illusion of a single whole. Pretty good move.

Reasons of success 

Success is guaranteed when the project fulfills two crucial requirements:

1. Huge userbase
2. Unique value proposition

Talking about first one, Telegram used its audience to promote TON inside the messenger. They knew it’ll be total W as the main audience are representatives of emerging markets, who are more likely to interact with decentralized technologies. Such a sector prefers holding assets on the blockchain rather than in national currencies.

Considering the value of TON, it’s much more complicated and complex that most of degen community may imagine. TON isn’t just another blockchain — it’s an entire system built to handle a wide range of functions. From payments and P2P marketplaces to proxies, storage, and even domains, TON does it all. Developers work hard to keep the network fast, adaptable, and easy to use across different platforms.

Let's not forget one more thing — they've made GameFi more seamless than ever. One move to attach wallet and authorize in game and gain rewards, it couldn’t get any easier than that. 

Here's one more cool detail about TON — its structure. Each component is uniquely named and presented, which can make it seem a bit fragmented and tricky to grasp at first. But spend a little time exploring it, and you’ll see how efficient it really is. Here, I mean TON Foundation, TON Domain, TON Payments, and more.

Telegram was initially a project with a huge user base, and blockchain integration has not only ideological motives. That was a perfect pretext to raise revenue, as messengers is not a famous business model that boasts profits. The Telegram team learned from the experience of competitors and realized that messengers need extensions to stay afloat. That’s why we have wallets and mini apps today.

Telegram Mini Apps and Web3 integration

You are capable of doing anything if you wish. That’s what happened with Telegram. From being the default messenger, it emerged as the whole decentralized system. It’s constructed in a way that the user chooses to be a part of Web3 degen or leave everything as it is, continuing use Telegram like before. As a Web3 enthusiast, you should stay on the progressive side and use Telegram for more interesting purposes. 

Mini Apps can be centralized and decentralized, as they are developed as any other web app. Here only you choose. Independently from app architecture, people use them with different purposes. 

• AI
• Games
• Management tools
• Social connection
• Wallets

And there are more. There might be some “outliers” you may discover by yourself on Telegram App Center. 

Memecoins and tokens with Mini Apps

Those are in the hype. Devs do impressive performances to pump them. They are constantly looking for new approaches to keep people interested in following this topic. The history of humanity has proved that the most effective way to keep a community excited is to provide gamification. 

Think tap-to-earn games — they’re perfect for this. People spend time in games, which don’t require much brain work. Everyone likes to relax and earn money simultaneously. Let gamers promote themselves for more traction. The top players get a spotlight and can plug their own projects. Millions of users join, and your coin pumps like crazy.

The average monthly number of users in valuable Telegram mini app games varies from thousands to millions. If your game is well-designed and rewards users generously, it’s bound to attract a massive audience.

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Those apps are created to engage Web3 community members. Collaborating with projects on TON and exchanging user bases — while rewarding them appropriately — is a common practice. It’s a win-win strategy that keeps the user flow steady and the activity levels high — which is highly valued in this space.

Where to find someone to design Telegram Mini App

It is a typical practice to address such requests to third-party developers, volunteers in community or agencies, which have enough expertise to deliver solid product in short time. 

For example, you may contact Amen Agency. The team stays ahead of global trends and ensures you achieve measurable and impactful results with their Telegram app design and development.

Summary

Telegram has held its own in a competitive market by attracting the Web3 audience and supporting growth within its ecosystem. With a massive user base learning about decentralized technologies, it offers a unique opportunity for projects to thrive. Whether you’re starting fresh or looking to scale, Telegram provides the tools and community to help your project succeed. Don’t miss your chance to get ahead and grab the benefits early!

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Mini Apps, or tApps, which are actually the same, have been around for a while, and there are already plenty of use cases. They’re a great way to enhance the functionality of an existing product or help businesses connect with customers — not just through messaging but through an integrated app. They can also be used to generate traffic and direct it to other platforms. For such purposes, people also build Mini Games to make the user experience more fun, engaging, and even a little addictive.

Mini Games and business tools are most popular cases within tApps. Gamification helps improve brand awareness and keep high retention rates. Businesses on Telegram create linkers, shops, and other apps to make the user experience more convenient. 

Our design team has an experience in tApp development for these cases and knowledge of how to implement the best technical solutions for smooth app performance. 

Despite its growing popularity, tApp development takes effort — not everyone is ready to invest in building their own app.

Mini App development challenges

Few agencies offer Telegram Mini App development for a reason. With its novelty and certain limitations of Telegram itself, it's still better to find a skilled development team — despite how rare they are — than to tackle everything on your own. Here’s why:

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Hiring experts saves time and stress, giving you a product that does exactly what you need. Amen Agency is one of such teams. With experience in tApp development and knowledge of what it takes to make a good product, we help others get their desired mini app. 

Amen experience with Mini App development

We found it interesting to explore mini app building as soon as this niche appeared. By combining the right tech support with our UX/UI design approach, we create a Mini App tailored to your needs — delivering its purpose and the results you want.

Let’s go through Amen’s Mini App case studies — they’ll give you a better idea of apps’ value, key features, and how they’re built.

Our TApps and Games

There are two complete games and one tap-to-earn app. Let’s take a look.

High Flyer

The game’s name expresses it’s main gameplay. The gameplay consists of a guy flying high above, and gathering weed to fill up his lifesaving bar. Single tap, and the game starts. 

A video demo of the gameplay is better than a thousand words of explanation, and we welcome you to watch it.

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When you bump into obstacles, the weed bar decreases, which makes it harder to score points and brings you closer to the end. Besides regular mode, there are various boosters and debuffs like shields, magnets, or two types of cannabis gummy bears — one gives a boost, and the other applies a debuff. The second gummy bear summons smog, preventing clear vision. The photo below is a collage of game screenshots showcasing possible effects — but not all of them are included, of course.

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The goal is to fly as high as possible to beat up competitors on a leaderboard. This type of game can be a powerful tool for traffic generation. To attract users to the project, we create a game where players compete for real prizes, rewarding top spots on the leaderboard.

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Such games can be easily improved. Adding skins, more levels, and rewards can make the game feel complete — a fun way to keep the community engaged as an extension of the main product.

Snoop Dogg

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This game is inspired by the 'Crash' casino game with Snoop Dogg collaboration. The concept is pretty simple: Mr. Snoopy smokes a joint, and the multiplier rises until he stops randomly. The user makes a deposit and starts a game. If you guess the right moment and cash out before the game quits on its own, you win — otherwise, you lose.

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While working on the game, we decided to go with a retro-futuristic style — kind of like the classic sci-fi movies we all know and love. The simplicity of the mechanics is decorated with a variety of backgrounds that you can contemplate while playing.

You can even check the gaming process with Snoop Dogg's live reaction. 

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This game was designed mainly for PC, but it can easily be adapted into a Mini App as there exists its mobile version. 

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Emojinn

Finally, it's the turn of the tap-to-earn experience so popular within Telegram Mini Games. We tried ourselves at this task and here’s the result. 

Emojinn launches as any other Mini App through a bot. 

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Tapping earns you coins. Once the 'mana' in the bottom right runs out, you can still tap, but without gaining coins. Higher level — more coins. 

You can also invite friends through a referral program. 

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Boosters help you earn coins faster. The 'Earn' button takes you to other ways to collect coins, usually by completing tasks inside or outside the app.

Business tools

Let’s dive into a topic of apps that aren’t extensions of other projects but can exist on their own. The Amen team has also contributed to this space by developing a freelancing platform within Mini Apps.

Polymathy

Polymathy is a telegram mini app created performing like a regular freelancing platform to post jobs and hire an expert for specific tasks. 

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There are two ways to use the app: as an executive, finding jobs that match your skills, or as a requester, looking for someone to complete a task. Uploading a post or applying to existing one costs 1 Telegram star. 

The main page consists of job posts of any taste. A button to the right of the search bar can sort posts in a declining or increasing trend. Every post allows you to leave a comment (which costs 1 star) to apply to a request. It is possible to add tags relatable to the post topic.

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The “Experts” page shows experienced individuals who have applied to requests numerous times and have good reviews on a platform. You may become one when you meet the requirements. Such a post shows name, hour rate, location, brief, and field of specialty. 

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Scroll down and see buttons to create job post and become an expert. If you have any ideas how the product can be upgraded, write down to developers with suggestions through the last button. 

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The "Profile" page basically shows your activities, suggest to become an expert, invites to referral program, or in case you can delete your account. There are also "Spin a Win Ticket" and "Contracts" features currently in prosuction.

The idea is simple: a Mini App built into a platform commonly used for business communication. This makes it easy to hire people for urgent tasks without relying on giant platforms with high fees or clunky chats. Here, there is no possibility of chat issues, as Polymathy launches in a messenger directly. Since Telegram works with TON, there’s potential to add smart contract agreements in the future to prevent scams.

How we choose architecture for Mini Apps

Back-end Development Basis

We choose Node.js for back-end development for several reasons. Node.js provides high performance due to its asynchronous, event-driven model. This allows us to efficiently process a large number of simultaneous requests without blocking the main thread. Let’s dive deeper into its implementation features.

NestJS

This progressive framework is used for developing server applications. It supports modular architecture, a strict code structure, and built-in Dependency Injection (DI), making it scalable and maintainable.

Asynchronous Processing

As mentioned earlier, NestJS natively supports async/await for handling asynchronous operations efficiently. WebSockets enable real-time communication, making it ideal for chat applications, notifications, and live updates.

Caching

We use Redis caching to reduce database load and speed up responses. This is particularly useful for storing frequently accessed data, session management, and rate-limiting mechanisms.

Structure-Performance Balance

NestJS allows us to write clean, scalable code without sacrificing performance. Its modular structure ensures maintainability while supporting high-load systems.

Architecture for High Loads

To ensure scalability and performance, we choose a microservice or modular approach, reducing the load on individual components of the system.

1. Load balancing is handled using Nginx or PM2 in cluster mode, which helps distribute requests evenly across multiple instances.
2. Database optimization includes proper indexing, query optimization, and caching of frequently used data to enhance performance.
3. Background tasks are processed using BullMQ (a Redis-backed job queue), moving resource-intensive operations out of the main thread to ensure smooth API performance.

Technical Solutions

Here are some key technical decisions we apply in NestJS development:

• Real-time WebSocket connection on pure NestJS without third-party libraries.
  
  • Ensures lightweight, efficient real-time communication without additional dependencies.
• Worker Threads for parallel processing of resource-intensive tasks.
  
  • Moves CPU-intensive computations to background threads, preventing main thread blocking.
• Streaming data (such as video or logs) without overloading memory.
  
  • Uses stream-based data handling, preventing excessive RAM consumption while serving large files.
• Monitoring and logging via Winston + Pino for non-blocking logs.
  
  • Ensures high-performance, structured logging without overloading the main thread.

Need your own Mini App?

If you’re not ready to handle everything yourself and want a sleek tApp — whether it’s a business tool or a game — you know who to call.

Amen Agency doesn’t just focus on structure; we care about design, too. We make sure the interface works smoothly, creating a positive user experience that keeps people coming back. Our design solutions ensure your product’s value is clear and easy to understand.

If you've decided, shoot us a message on Telegram or book a call in a form below to go over the details.

We live in society…

where generative AI’s began to automate some regular and boring tasks letting us execute in more intellectual deep dives that require taking into account more specific details. Unfortunately, utilizing AI in the wrong way makes us develop in the opposite direction. That’s why society has become more stupid. But anyway. Do smarter: step into the developer’s side of LLM and prompt engineering, you will be less likely to face such a fate. 

Not much time has passed since the “boom” of GPT chat popularity, and this area has begun to develop rapidly. Even the recent new competitor DeepSeek, which has put the development and investment in OpenAI in an awkward position, proves the seriousness of the drama.

But we got further, and now AI can not even produce content on request but plan, make decisions, and execute tasks without human intervention — like a real agent.

What is AI agent or agentic AI?

Like everything else in science and technology, specialists may differ in explaining those terms, but word transposition doesn’t change the idea. An AI agent is a computer program that no longer needs to function as a human-controlled tool confined to specialized tasks. You give it a specified goal, and it independently divides the goal into subtasks for further execution.

The main difference between a generative AI and an agentic AI is their function: first explains how to solve the problem, and the last one solves the problem itself. 

It is useful in cases where you are overwhelmed by tasks, and you need an assistant to delegate mundane linear tasks. Now, you are free to take your time and focus on higher-level thinking. Or make a coffee break; it’s up to you. 

AI agents in 2025 

The total market capitalization of AI Agent tokens is $5,4B during the time these notes are being written. It’s less than other topics in Web3 gathered, but the number is growing. AI Agents have carved out a major slice of the Web3 investment pie, standing shoulder to shoulder with other top-funded sectors like DeFi, GameFi, or Blockchain Infrastructure. It is high time to jump onto the train and invest in a sector that is only starting to grow. This solution captures both Web3 and Web2 markets, proving its reliability as technology. 

AI technology develops extremely fast. In a couple of years we will see AI agents as something expected in business, not desired. That would highly impact customer service and employee execution. Working with AI agent will become a basic hard skill. But before it becomes a reality, let’s learn how it works, unfold all the risks and prons of AI solutions. 

How to make AI agents stay in the market

Every technology explosion in the market is followed by a decline in demand after some time. That’s a natural process when weak projects close and strong ones stay with good client retention rates. They get more investments, boost the revenue, and win in market competition each time. What makes a difference? Especially in competition between two similar projects. 

Experience with AI depends not only on your prompt writing skills. Of course, it makes sense, as do the general AI capabilities you are working with. But would you use resources that feel too unintuitive when there are alternatives with good interfaces and recognizable logos?

As with any product, even the AI agent’s platform has to be easy to understand and use. The tech market is overloaded with offers. We need to stand out to catch attention and gather an audience. For example, you can address Amen Agency team to take care of any platform’s appearance and usability. If you work with AI tech and need a design team that will take care of branding and app development, check out our works and let’s chat!

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Did you miss old times when people believed airdrops to be a fullish idea? In fact, that's actually happened. The retention rate of users after airdrops leaves much to be desired: they grab and go. But tokensale nature has gone through many changes since then.

ICO popularity today can not be compared to the “boom” of 2017-2018. Back then, Web3 enthusiasts were highly passionate, and investors craved multiple returns in a pretty simple way. But it gained the vibe of the true “Wild West”: dishonest projects used token sales to steal capital from users who believed in the project’s future, and everything went down. Fraud caused by a lack of regulations killed token sales for a while. Although, everything has changed. 

Why is ICO coming back?

There are some fair reasons. With the change of government in the USA, investors are excited about the probable relaxation of crypto industry regulations. American projects would become more competitive. Changes provided in US policy may influence the laws of other countries that follow the example of a big player.

The wave of airdrops has shown that giving prizes for free attracts the appropriate audience. The community follows social media, writes comments, attaches wallets, and disappears after tokens are dropped in a bag. The project dies if the value proposition is not outstanding enough. Nothing keeps the user. That's the reason why such an approach will decrease in popularity hereafter.

Of course, there are alternatives: IDO, IEO, and more. Exchanges select and verify projects so investors are safe from fraud. Thanks for their concern. These solutions are gaining popularity again but can not offer the prices and gains ICO does. The reason for this is intermediaries who collect a fee for services. In addition, it makes life easier for projects as there is no need for ventures or angel investors who decide your fate later. Only retail investors who believe in you.

Today, as the Web3 community develops and becomes more acknowledged, people are starting to return to the oldest method. We already have tons of articles and services that help people choose the project to invest in and avoid being deceived. 

What’s important to remember about tokensales?

Tokensales on DEX or CEX can be safer but less beneficial, so if you participate in an ICO, remember that you are not 100% protected against token failure or fraud. Do your research and then decide if the project is worth it.

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You may conduct your own research or use channels or services that do it for you and give a green light when investing is safe. Despite this, you should still check it for yourself.

Maybe you are providing ICO for your project? In such a case we wish you success all above. Sometimes even top notch projects face common issues with app or website performance due to team overload and lack of time. If you ever meet such problems, address us and we’ll execute as a support design team to lighten the load. Check our experience through the website. Amen in touch!

Can you remember the last few tiktoks or reels you watched? What were they about? Tough, right?

In today's world, we are overwhelmed with the amount of information filtered through our brains. That also concerns the number of companies trying to sell their services. With so many options offering the same services, it’s hard to make a choice.

If you want to sell and instill trust, there is a need to stand out. And this is where branding comes into play.

What is a brand?

"This is what makes you recognizable. It explains to your clients what you are standing for. This is how you present yourself in the world of business. In response, others understand why they should choose you. Because they trust you."

A good example is Nike’s famous "Just Do It" slogan, which perfectly matches the company’s purpose. It is easy to remember and inclusive, saying everyone can be part of a brand. What's more, it highlights important social values and brings real benefits: health and fitness.

Sweet music for the ears can become a reality if you put a little effort into it. 

“Okay, let's get to the point; why do I need it?”

 Brand shapes:

• Market price increase

You can increase the price of services by about 13% on average only on behalf of recognizability.

Take Ethereum, for example — a solid reputation lets it charge higher fees than other blockchains. Although cheaper options exist, users stick with Ethereum because they trust its security. This keeps fees high without losing customers.

• Trust building

People stick with brands that actually deliver. Some are even down to make a pre-order, confident you won’t let them down. Brand helps form a reputation that will keep you in business when times get tough.

Bitcoin faces criticism for its environmental impact and links to illegal use, but many investors still believe in its value and performance. Its dependable reputation keeps them sticking around.

• Project’s vision and mission

Vision — it's the roadmap for where a company is headed. When people know the direction, the progress and results follow. And it matters for the entrepreneur, too. With a mission, you know exactly why you jump out of bed each morning. Without them? Plans fall apart.

In 2013, Vitalik Buterin woke up with an idea to expand blockchain technology beyond transactions. With a clear vision and mission for Ethereum, he built a team within just a few years and made blockchain more practical. Today, thanks to Ethereum, many of the most popular Web3 solutions exist.

• Emotional attachment

The brand creates value for a team and a community. Just to be clear — 60% of people pick a job because it lines up with their own values. Simple formula: your actions align with your values — people with the same values find you and stay with you. 

Solana professes a basic idea of all Web3 — censorship resistance and equal access to information. However, they make value by creating communities worldwide and lowering transaction fees with a unique protocol. Their values line up with what most of society cares about. Thus, they keep growing the ecosystem and offer many events to create positive connections with their brand.

How do we measure brand effectiveness?

Brand strategy creation is not enough: you need to know basic metrics to understand whether you are moving in the right direction. 

Indicators and metrics

• Time spent with a brand

How much time does your community spend hanging out with your project? Building an emotional connection happens when your platforms are buzzing with activity. Share your story while they’re all ears.

• Engagement

The right brand pulls people in naturally. They'll dive into your dApp without needing a flashy ‘AIRDROP ALERT’ banner. And guess what? They’ll happily drop some glowing feedback, and no arm-twisting is required.

• Brand loyalty

Do the customers return to you after the first interaction? Do they recommend you over countless other projects? If not, it’s time to rethink.

• Memorability 

It's such a pleasure when people remind your project without the trigger of push notifications, but at heart.

What can go wrong with a strategy?

Alright, let's jump into what can go wrong with a brand strategy. It’s not always effortless, and there are a few traps you might fall into. Someone messed up:

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Role of the owner

Understandably, business owners want to make decisions about the development of their business on their own. However, sometimes they find themselves clinging to methods that worked 'back in the day'. In industries where branding wasn't a thing, that might have been fine. But in today’s fast-paced world? Not so much.

Business enthusiasts might even be from Gen Z and lack that old-school experience. They still can be not fully aware of what it takes for businesses to stay successful in the long run. This article exists to fill that gap.

Role of the executor 

In our case, “brand strategist” and “designer” refer to the same specialist.

Brand strategists' main task is to minimize risks. We all know there are things we can’t fully influence, but for such experts, that is responsibility for the result. 

A skilled brand strategist always starts with solid research — “I know that I know nothing,” as Socrates wisely put it. It’s completely normal for a professional to spend time crafting mood boards and analyzing competitors. This isn’t a sign of inexperience — it’s a sign they’re committed to giving your project the thoughtful attention it deserves.

The design team is interested in speaking with clients so they can understand their needs better. This way, most of the effort goes into decision-making and clarification, which helps avoid wasting anyone’s time. Consider it a good sign if the specialist reaches out to you regularly, whether directly or through your project manager.

But before we get started, we usually conduct a stakeholder interview. This helps us avoid any mix-ups early on, so the final result is solid and matches what you're looking for.

Finally, a brand strategist should be able to work with heavy artillery — lean canvas. This comprehensive approach helps clarify who you’re designing for and the purpose behind it. It's a great choice if you're ready to speak to your customer segment as directly as possible.

[The Lean Canvas is a one-page tool for creating a business plan. It breaks down your business idea into key parts, making it easier to analyze and understand. This approach helps organize and test the core ideas behind a business model.]

Brand creation vs Sales activation?

Brand building is a long game, while sales activation gives quick results. But rookies often dive straight into sales, hoping for instant success and soaring profits. What’s the catch?

• No strategy or reputation was created; 
• No promises were made; 
• No emotional connection with the community was formed.

The result? A community without trust. You need customers who actually want to come back. Branding works for perspective, and it needs to take some time to pay dividends. The sales activation comes on the stage and plays a supporting role. It exists to boost the brand's value and bring it to a new level. 

Strategy roadmap

Okay, we made it clear why branding is important for creating a reliable, sustainable, and thriving business. Now, let’s dive into the exact steps the client and strategist need to take:

• Gather for a meeting and decide what are the goals of the strategy
  

Decide the strategy and direction where you are going to move.

• Competitors and category research
  

To understand the market, you should know your competitors inside and out. That insight helps you craft the right value propositions. Create a positioning map: see where you are now, what and who is around you, and where you want to go.

• Custome your Client Profile
  

Choose a segment to target. Focus on what they need and want. Let the needs unite people, not gender or age.

• Create a base for a brand
  

Create a sense. Address every question that comes up — especially the ones you ask yourself.

• Visuals
  

Hold up, you have to pause and think carefully in here. Keep in mind that people fall in love with their eyes first. A memorable brand, easy-to-read fonts, pleasant colors, the resonance of values with design…yare yare yare. Oh, I could go on forever. We will circle back to this, I promise.

• Communication strategy
  

Find a way of communication which hooks your audience, shares your vision, and builds loyalty. Show them why you're worth their time and attention.

• Realization 
  

There is no place for procrastination. If the strategy is ready, do not hesitate. Watch closely to see if your new brand or rebranding works.

Summary

Crafting a brand that sticks isn't just about logos and catchy slogans — it's about creating a story your audience connects with. At Amen Agency, we’re not just designers. We’re storytellers, strategists, and your creative partners. Whether starting from scratch or rebranding that clicks with your vision, we have the tools to make it happen.

Let’s build something your audience won’t forget. Contact us for a consultation and see our expertise for yourself. 

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Maybe you just stumbled in here by accident, but hey, you're more than welcome! The topic is pretty interesting and could be helpful for just about anyone.

Here I talk about next spheres:

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The situation on the Web3 market

Today, there’s a noticeable imbalance between the number of Web3-educated users and the number of projects using a decentralized system. New initiatives are launched constantly, but the Web3 community’s growth is stuck.

That’s why competitiveness is huge, and it’s harder to survive and claim your piece of the pie (during investment rounds, of course).

There are 2 solutions:

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Our suggestion is to consider branding as a way of improvement. It has its own benefits:

1. It offers ready-to-use guidelines to stay consistent, engage the already existing community, and attract new people.
2. You'll come across as a business that investors want to back. 
3. It impacts trust building and loyalty: users are more likely to retain and recommend you to others. In other words, it's an option for the long run.
4. It is not an obstacle if you want to change an objective. Products or ideas might be changed, but you can save the style and stay recognizable if you don’t wish to lose recognition through changes. 

Although branding suits any project, the best time to implement it depends on its nature. Some projects need complete branding to perform well, while others would rather feel good with essentials.

So, let’s dive into this so as not to miss the golden moment of investment. 

Branding based on project types and their needs

Here, I consider the most popular types of projects. They might differ in stages, requiring branding for improved results. So, let’s see… 

DeFi 

Under Defi I imply everything related to cryptocurrency: tokens, memecoins, blockchain native coins, financial apps and more. 

Coins and tokens have slightly different purposes, but they aim to attract a general audience to operate on a blockchain platform. 

It’s better to cover branding at the beginning to catch the first audience quickly. If you manage to build identity later, that would be a problem for audience extension. Already existing users might not recognize the currency after changes. Grab at the start and stay familiar. It's no different with DeFi dapps. A solid branding package and clear guidelines are key to grabbing users' attention

Speaking of memecoins, such projects target a specific audience. Here the approach is the same concerning timing, but memecoin does not require that much effort, as “serious” currency. It should be quick and emotionally evocative.

Solution: Full branding package (brand guidelines, logo, identity, marketing materials, messaging etc.) after MVP is ready. For memecoins: package might be a bit lighter due to specific target segment (logo, mascot, and tone of voice). Though, here’s a flexible case. That depends on your wishes.

Marketplace & Aggregator

Marketplaces and aggregators are platforms that attract audiences without specific requirements. They don’t build a community. Such projects primarily address consumeristic needs. Their aim is not related to financial speculations, hype, or playing on emotions. 

The approach is more mechanical here. Thus, you need a rather sleek design that doesn’t confuse users with errors and sharpness so the user experience is on top. That’s how you keep users. However, don’t neglect to attract attention at the beginning.

Solution: Basic branding package (logo, typography, colors). Pay attention to UX/UI for better results.

NFT

I decided to set NFT projects apart from the category above due to their specifics. NFTs have experienced a purpose transformation over time. Now, they do not appear like “picture market sales.” Still, even if they remain a tokenization of digital and tangible property, they attract attention with an idea and a visual identity. 

What truly distinguishes NFTs is their ability to combine technological innovation with creativity. And no matter what it serves: picture, video, fashion, games, or real estate. 

Solution: Full branding strategy at the launch phase. In addition, consider getting your NFT collection style and branding handled in one go by the same design team. It saves you money and effort later. 

DePin

I also would like to include projects focused exclusively on infrastructure. The nature of such projects requires targeting a very specific, deeply tech-savvy audience. People looking for APIs, protocols, or other developer tools respect the convenience of use rather than aesthetics. 

What’s more interesting is that users often notice that DePin projects neglect user experience. They appear extremely uncomfortable and discouraging to use. It's not branding that decides here.

Solution: Basic branding including logo, colors, and…probably that’s it. What I really suggest is to focus on the quality of UX/UI. 

Gaming

Everything is simple with the target audience here: gamers. The game is successful when caught with funny gameplay, an engaging story, or rewards that keep you coming back(especially in Web3, you know). There’s almost no space to fit branding until the game’s main concept grabs attention. 

Solution: consider branding at the late stage of project development if needed. I’d better suggest spending on a designer experienced in GameDev. 

Community-driven projects

And the cherries on top are DAO and social media.

Projects like these thrive as long as people keep talking about them. Their goal is to bring people together around shared interests or objectives. To stay relevant, you are forced to promote your project as much as possible, bring emotions, and actively engage with initiatives to keep things exciting.

Solution: That’s the case where a complete branding strategy becomes essential. I mean a full pack of visual identity, messaging with tone of voice, stickers, and mascot. Do not hesitate to invest in it at the very start. 

The specific audience requires a unique design and consistent adaptation (regular marketing materials updates and merchandise). To preserve your style, it is better to choose a team or an agency for long-term cooperation.

Summary

The longer a market exists, the more it demands onboarding, branding, and marketing from startups. Branding exclusively ensures consistency, community engagement, investor commitment, and long-term trust.

Every project, in fact, has some design needs. Branding and good UX\UI have become a foundation, not an “unexpected” gain for users. Some projects are better off focusing on usability first. Other projects should immediately work on branding for marketing campaigns.

Perhaps you appear to run a project or carry ideas worth implementing. Don’t hesitate to reach out – we’d love to collaborate. The team here at Amen Agency is all about helping you achieve your goals. Nothing beats the joy of using the product you’ve put so much heart and effort into. 

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Not too long ago, Web3 apps carved out their unique corner in the market. 

They bravely challenge Web 2.0 principles like centralization, data control, and intermediaries. They've captured both attention and investment. Today, hackathons, startup accelerators, and conferences are buzzing with excitement over this next-gen tech. And let's be honest, all this hype is justified — Web3 apps are breaking the ground.

However, the novelty of such apps has its own set of hiccups that confuse potential users who want to deal with new technology.

The product is unclear, complicated, and sloppy

• Onboarding or its absence

Designers sometimes assume users have the same level of knowledge about the app as they do. This leads to frustration, with people giving up on the app after just a couple of clicks because they don’t understand its features or overall purpose. But this can be easily fixed with a simple explainer at the start of the app journey.

• The interface of these apps is a real mess

“Where to click?” common situation. It's challenging to understand what's going on here. Most users would rather give Meta more personal info than figure out how the dApp actually works.

• People get lost when it comes to key management

Strips of random characters need to be handled with a strict wall of rules. One wrong move can cause you to lose all your assets in an instant.

• This is one of the reasons why things are so complicated — lack of education

Guidelines are key to attracting more people to your project, whether it's the big picture or just your app. 

• Apps speak a language only tech wizards understand

Who are these 'ICO,' 'AMM,' 'layers,' and 'staking' characters? If your slang isn’t clear, promoting your project will be an uphill battle.

How UX and UI improvement can help?

They are both critical in deciding if the product is usable at all. The points above are key responsibilities for both the design agency and the entrepreneur who cares about their product's success. Especially if you're trying to reach newcomers just getting started.

• Great UX and UI can rescue users overwhelmed by information overload

Their task is to simplify navigation and step-by-step exploration.  Then, prioritize content based on what the community needs. And finally, highlight what really matters at first.

• Onboarding made easy

UX is all about guiding users smoothly through your services. It helps prevent any gaps in knowledge while they explore the app.

• Clear-to-understand buttons and language

If users know where to click — they can interact with your product at maximum efficiency.

• Scrupulous Optimization — 

Is a key to convenience. Your app can sing on any device and run without trouble. Sounds fantastic, doesn’t it?

For instance, you can add an option where users select their Web3 proficiency level. Then, the app adapts to match their choice. A designer can create or hide private keys in a way that won’t confuse the user.

I’ve got an example ready for you

Meet Trustee Plus. It's a digital finance platform based on a crypto wallet. The product lets users manage their assets between their wallet and debit card. It shows how some of the listed problems can be fixed. Ideas are surprisingly solid, gotta admit. 

Designers conducted adequate research and launched a “Wiki” for beginners. Now users can easily find the key info they need to really understand how both of their products work.

This is an example of how education on app looks like. The website explains every step of how their service works in visual way. And that is how it should be.

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After some serious thinking, Trustee developers hit on a genius solution. They decided to hide confusing information about keys and trades in depth. Instead, they highlighted a balance and a familiar debit card display. 

This way, people new to decentralized systems see the app like any regular bank at first glance. Moreover, interface is not overloaded and more intuitive than majority of Web3 apps on market. Thanks to the Trustee's educational resources, they can learn more about DeFi at their own pace over time. Eventually, they'll become confident crypto users. From there, they can manage their investments and join the Web3 community we’re all shaping together.

The Trustee team figured out how to present their product clearly by applying key UX/UI principles. They kept the language simple, the interface balanced, and invested in education, which boosted their client base. That will pay off in the long run.

Conclusion

Design decides in a bunch on question when developing a product for users. That's not even about aethetics: that's about rules. When a responsible designer follows them correctly, considers performance metrics, and doesn't neglect the audit, products become in demand. Sometimes, they even invent needs we didn’t know we had.

Thinking about doing the same? We believe you do. Don't be afraid to contact us and see with your own eyes how we cook.

Earlier, only those with deep pockets — e.g., cafes, banks, agencies — could afford to build one, and owning an app made you look like a boss. Now, apps are everywhere, and we’ve come to expect even the smallest businesses to have a unique one or at least use a white-label app to save budget.

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Today, thanks to pioneering minds making technology more accessible, apps have become ultra-inclusive. Even your neighbor could have one. And the latest evolution in this journey is the rise of Telegram Mini Apps.

What are Telegram Mini Apps?

You know the Telegram messenger, right? 

That's a pity it still suffers from doubtful reputation and underrate. Despite that factor, Telegram owners suggest a cool alternative to traditional apps, looking like in-app integration. 

These are the same applications, that you traditionally open with a browser or download on a mobile phone. In contrast to this approach, Telegram mini apps are launched in messenger. 

Messenger is launched both on desktop and mobile. All the files and chats are perfectly synchronized between devices. That makes Telegram comfortable to use anywhere and anytime.
As Telegram officially stated, mini apps are written in JavaScript and can replace any web app. Simple and straightforward. 

They are called "mini" apps not because of limited performance or something. That's because they perform inside the Telegram app. That also means they have some design and development requirements, just like any other platform. We can’t avoid it, but that helps Telegram remain recognizable, consistent, and optimized.

Main features of Telegram Mini Apps

I'd like to emphasize the most important ones, which make mini apps special and worth attention. Here I mean some technical moments. 

• In-app launch

As I said earlier, no need to work with Google Play or App Store. Unfortunately, it still has moderation, but look it from the consumer’s perdpective. It has its benefits.

• No downloads needed

You already launched it on Telegram, why download anything? 

• Ease of authorisation

 If you have an account on Telegram, there is no need to authorize again; all the mini apps use your data from the messenger.

• Quick switch between chats and apps

You can chat and use the mini app simultaneously, making it easy to share information from the app to a chat or keep a conversation going without having to leave the app. Very useful for regular messenger users.

• Crypto-friendly environment

Telegram is famous for Web3 development and support, so you can definitely promote your favorite coin here or pay with cryptocurrency for services. Fiat is acceptable as well, of course. 

Why Telegram Mini Apps are Worth Investment Now

Telegram is growing rapidly. No offense to WhatsApp or Viber, but their functionality leaves something to be desired. Although Telegram isn't still popular in the West, its community is steadily expanding.

Mini Apps are regularly updated and maintained, ensuring a solid experience for both developers and users. You can see this in the growing number of apps and the increasing user base.

It's high time business enthusiasts

Business owners should consider developing Telegram Mini Apps for several compelling reasons.

Firstly, they are cheaper compared to traditional mobile apps, while looking the same. It is integrated with Telegram seamlessly. Comfy if you want to launch your app via smartphone and make it look like a mobile app.

Secondly, they open the door to a massive audience — with over 900 million users worldwide, Telegram lets you reach potential customers right where they are.

Thirdly, you save money on marketing campaigns for app promotion. Telegram offers ads inside the app, which is already full of users. The environment is already prepared for this.

‍Finally, as mini apps eliminate the need for downloads, they make the user experience frictionless, which can lead to higher engagement rates. They also help boost brand visibility by being integrated into a platform that users already trust and use frequently.All of these benefits make Telegram Mini Apps a cost-effective and strategic choice for business growth.

Examples of Telegram Mini Apps

There are no borders of your imagination. Today, Telegram Center, where all the apps are placed, offers a variety of categories. Those are Games, Web3, Management, Utilities and more.

Here are some examples of popular mini apps.

Gigachad

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The Wall

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Moon

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Conclusion

To avoid spamming this article with apps, I encourage you to explore the Telegram App Center on your own. Beyond the types of applications already mentioned, you’ll find VPNs, shops, AI tools, wallets, and other sources of entertainment to suit all tastes. Whether you’re here for serious business or just looking to have fun, mini apps offer a space for it all.

In case you are interested and want exclusive mini app development covered, Amen Agency is here to address your needs. Check our website and reach out to us. We will be happy to provide a consultation for you.